KFG Invest Site

The Problem

The old website was lacking the focus on the property search and was cluttered with marketing and general information.

Property cards were not big enough — often users did not notice the small list on the right. There was no searching and filtering, so users had to go through the long lists of properties to find what they were looking for.

The site was not responsive and whopping 30% of users (according to Google Analytics at that time) were getting sub-par experience.